Lesson learnt: If you use Aweber for your newsletter service as I do, and have multiple forms going to different ready-made emails, be sure to check they’re still correctly set up. If you delete a follow-up email from the schedule, it can mess with the settings of forms. People who were trying to download my Twitter Blueprint were being given something else entirely.

Tom Church

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Tom Church grows brand reputations for UK companies. He works with a public relations agency in London and may be followed on Twitter @tomchurch.

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