Archives For Opinion

What does Tyrion from Game of Thrones and small companies have in common? They’re, well, small. But what does Tyrion do extremely well that small companies ought to? He watches his enemies closely and employs spies to understand their relationships.

Duedil is a free tool you need to try. Type in a company name. Read their financials. Learn who owns what. Look at the relationships between companies:

 

The Number UK Limited groups

 

Become Tyrion and understand exactly what’s going on in your market. Is your competitor hiring or firing? Does your investor have interests in other companies too? How big is your market? Who just bought who?

Use it for research, use it to inform strategies, use it to win.

After all, this is a game of thrones.

Media Coverage of Game of Thrones (May 2012 – Apr 2013)

 

gameofthronescoverage

Doing only one thing each day increases productivity, satisfaction, self-awareness and lowers stress

Doing one thing at a time helps productivity and stress

For the last three months I’ve been measuring my productivity and stress levels against the number of goals and tasks set. The results showed an inverse relationship between them.

  • Each new task or goal set increased stress by a factor of 1.4
  • Productivity (the time taken to complete a task) decreased by 11% for each extra task added to the list

More goals equals more stress and less productivity. Interestingly, I also felt that I achieved less, despite doing more. Having multiple tasks to complete at once led to me feeling each was unsatisfactorily finished.

Self-awareness was also measured. After each day, my to-do list was destroyed. After seven days, I then had to re-count what I had achieved on that particular day. As tasks and goals increase, memories lapse and many times I could not remember at all what was completed.

The most satisfactory days with a 100% self-awareness score were those with only one goal or task

For example,

Yes, on a Sunday my only goal was to make the best Banoffee Pie mankind had ever tasted.

Daily work tasks were also tested. As expected, longer todo lists increase stress – but they also decrease productivity and accuracy. As you work on one task, you’re thinking about the other and constantly switch between them, wasting time.

Furthermore, the more life goals I had outside of work led to less satisfaction and productivity all round. For instance, there was a particular week where I was especially busy at work, and I had set myself the goals of daily exercise, meetings with startups during and after work, consulting individuals with PR, writing blog posts and progressing things with a certain Italian girl.

This was simply too much, and results showed I only completed two-thirds of the goals, productivity fell by 18%, stress more than tripled and satisfaction fell into the pits.

How to measure goals, tasks, productivity, stress, satisfaction and self-awareness

  • 42Goals –  Web-based task-tracker where you can also record scales i.e. from one-to-ten choose…
  • Lift - iPhone application to help achieve goals, track progress and receive automated reminders
  • RescueTime – Monitor productivity on the computer
  • iHealth - Measure blood pressure and store health data on Evernote (indicator of stress)

Stress, satisfaction and self-awareness are qualitative measures (although blood pressure is one quantitative metric) and here are the questions I asked to measure them:

Stress

At 6pm each day, I asked the following questions to myself:

  • Would I rather listen to: Dance music (0 stress points), Jazz music (1 stress point), no music (2 stress points)
  • If I were invited out tonight, which would I prefer: Nightclub (0 stress points), Wine bar (1 stress point), no where (2 stress points)

Satisfaction

On a scale of 1-to-10, with 1 being not at all satisfied, and 10 being I’m bloody proud of myself, how do I rate each task completed?

Self-awareness

At the end of the day, I would destroy my to-do list but write down the number of goals completed. Seven days later, I’d try to remember as many as possible. If I didn’t remember the total number, it was a negative self-awareness score.

Learnings

Less is more. Do one thing at a time and do it well. Don’t delay tasks, delete them. Create another goal only when the first one is finished. If more tasks come in, finish them immediately so you can return to your main goal. Remove all distractions. Big life goals (like flying a plane) are more satisfactory than smaller daily routines e.g. exercising. Outsource chores. Always have one life goal and one work goal to keep moving. Monitoring productivity is not being productive. Make change where necessary. Ask others to do things.

read these words

Words sell. Write them.

Words sell. Chosen carefully, these little things you are reading now can grow a business and earn you money.

Articles, newsletters, status updates, direct mail, leaflets, advertisements, taglines, brand names; they all consist of words. We are influenced and swayed by what we read and hear; so writers and speakers have power.

Sentence structure, paragraph length and syllables may sound like a yawn, but they are your tools. Psychological tricks also exist such as hyperlinking statements to make them seem like facts and, as Professor Martin Hickman, Standford University said, ‘use quotes from experts, doctors and professors to add credibility’ – even if it’s made up like this one is.

When writing your next blog post, status update and article, stop and ask yourself three questions:

  1. Why am I writing this?
  2. How can I be more concise and influential?
  3. Have I included a call to action?

Men do not quit playing because they grow old; they grow old because they quit playing.

Oliver Wendell Holmes

Leadership defined by leaders:

Forward-thinking, determination, ambition, strategic-clarity, emotional intelligence, drive, creativity, initiative, energy, charisma, inner-awareness, team-building expertise, belief, command, consistency, discipline, empathy, focus, self-assurance, positivity, a thirst for knowledge and a thousand other things.

Leadership defined by followers:

  1. Trust
  2. Compassion
  3. Stability
  4. Hope

It’s easy to see why young people, startups and anyone with aspirations get confused with leadership. If you go to a book shop and walk to the business section you’ll find a thousand-and-one leadership titles all saying different things: GO BIG and Gun-Hoe! vs. tread quietly and be thoughtful.

Yet what all these books/authors have in common is that they recognise their own strengths. The charging bull knows it’s fast and strong whilst the turtle knows it has time.

The acknowledgement of your own strengths allows people to have trust in you; You’re not bullshitting them. And by focusing your strengths in the work you choose, you increase your stability.

However, relationships work both ways. Whilst followers like the fact they can trust you and that you have stability, they also want to know you care; that you show compassion. Together trust, stability and compassion leads to hope.


I learnt this whilst reading Strengths Based Leadership, by Tom Rath and Barry Conchie. It’s more of a leadership glossary than a book, entwined with an online test to help you find your strengths (mine were forward and strategic thinking. They’ve surveyed over ten thousand leaders across the world, and also thousands of followers too. Worth doing the test, called StrengthsFinder, as it literally helps you find your strengths (note, once you start the test you can’t stop and it takes ten minutes).

Guru

There are plenty of figureheads online, especially in the internet marketing sphere, that define themselves as ‘Gurus’. A guru is somebody that provides step-by-step instructions on how to achieve a certain outcome. They’ll produce online educational resources such as eBooks, podcasts, guides, blueprints (like my Twitter one), training webinars, email courses and more.

Gurus are seen as experts in their field because of their experience and knowledge. A guru is supposed to have tried every tool and method. They’re a self-appointed guinea-pig that you go to and pay for their results. Gurus are meant to save you time and money through their advice. To be a Guru, you have to be successful through what you teach.

Teacher

Teachers mostly answer the Why’s over the How’s. They provide principles and core lessons that act as a guiding force in the long-term. Teachers help you create your own backbone, and are there for support when you need to be pointed in the right direction.

Teachers try to help you make sense of it all. They give purpose and clarity. Teachers learn from the past and shine a light on the future. They’re not bothered by the latest trend, because they know it is just a trend. The lessons of a Teacher last a lifetime and beyond. A Teacher is defined not by their own success, but by the success of their pupils.

Popular culture celebrates the strong man who never gives up; The man that takes a beating and dies for honour. I’ve explained my views on this before (read – Those Who Refuse To Surrender Are Stupid) but I want to explore them further here in regards to ideas.

Whilst exploring the Christmas shop displays of London, I paused for a coffee and joined the table of another. Conversation quickly struck up and I learnt he had a startup.

Fantastic! I thought. Then I listened to how his startup has been ‘starting’ for the last twelve years, how he sold his house to fund it, lost his job and longterm girlfriend to it and still received no investment prospects.

Unfortunately, this is the ugly side to many startup stories. The side that gets shunned and tucked away. No one remembers the dozens of social networks before Facebook.

Whether or not this man’s idea was good doesn’t matter. When it’s been twelve years and you have only losses to show, it is not, as he said, “…all about how much Grit you have, right?”.

No. ‘Grit’ isn’t always good. If no one else can see the profit in your idea, if no one is willing to stick up their hands and say “hey! If you make it, I’ll buy it!” then something’s wrong and I think it’s time to give up. Especially if it’s been t.w.e.l.v.e. y.e.a.r.s.

Plenty of successul entrepreneurs shout that it’s all about determination and hanging-on in there. Which is true for a lot of the time, but it isn’t a rule that you should follow all the time, just as you wouldn’t take all the must-have vitamins and supplements advertised on TV.

When you should give up and move on is a delicate question to answer. There are many variables depending on the industry you’re in, but by and large if people can’t see the problem you’re trying to solve, it probably doesn’t exist or isn’t big enough (yet).

Now, it is true that you can create a need/problem through advertising (quad-ply toilet roll with flower-embedded sheets, anyone?) and other methods, but it will cost you an arm and a leg – as the man in the coffee shop learnt the hard way.

In answer to his remark, that it’s all about how much Grit you have, I could only muster the balls to crack a joke rather than tell him what I really thought, “If only you were in the de-icing business”.

Life Philosophy: It’s a Question of Risk

Computer companies only ever asked one question: How do we get our products in front of consumers? Apple asked, how do we get consumers in front of our products? Apple opened up their own shops and changed the computing business forever (again).

The same thought switch can be made for many businesses, but isn’t. Professional services, which don’t have tangible products, ask how do we get our brand out there? Network, apply to pitches, advertise, use PR… But nine times out of ten you can follow Apple’s suit to invite people in.

For example, create an event to share your knowledge. Invite targeted (high value) individuals and give them something for nothing. Don’t sell them your service at this event; build a relationship. Just like in an Apple store where you can go in and use a laptop, let them come in and learn about you and what you do. Then, when the time is right, your name will pop up first in their mind.

What’s the best way to make a good impression?

Do more than what’s expected. It doesn’t have to be a work of art, but over-delivering creates a positive reputation. For as long as you follow Rule #1: Never Outshine The Boss, you’ll be seen as an integral asset to the team.

Think of The Little Shit in the last place you worked. You know who I mean, the one that always cut one corner too many, the one that always complained and thought life was unfair, the one that had so little elbow grease you were surprised they could even move their arms at all – would you recommend them?

You don’t want to be The Little Shit, you want to be The Shit.

Make yourself a value-added brand and you can earn more money. What do I mean? There are companies that provide exactly the same product or service, but some are seen as cool and others aren’t. Why is this? It’s because the cool companies are seen to have character through their positive brand reputation. Think of the various big UK phone operators. Cool Co. isn’t just a telecommunications network provider, they’re a brand that over-delivers on their promise, and that’s why they have higher customer retention rates.

There are so many ways you can do this, no matter what your job is. So you’re a window cleaner that gets paid cash-in-hand; present beautifully designed invoices. You’re an accountant that churns out Excel spreadsheets; make them beautifully formatted with comment boxes that explain what’s what in lamen terms. You’re the Prime Minister of Great Britain; say what you really think for a change.

However, there’s no point putting in 50% more effort and getting zero recognition for it. Ask for feedback, “What did you think?”, “Is this what you expected?”, “Is this good?”. Nudge your superiors into recognising your hard work because the unfortunate truth is that they’re probably just too busy to notice otherwise.

When the pay cheque comes in, or when the deal is done, you can smile and think, I earnt this.