Lesson learnt: If you use Aweber for your newsletter service as I do, and have multiple forms going to different ready-made emails, be sure to check they’re still correctly set up. If you delete a follow-up email from the schedule, it can mess with the settings of forms. People who were trying to download my Twitter Blueprint were being given something else entirely.
Archives For Uncategorized
If you’re looking for the blog post, “How to get $X million worth of publicity”, my sincerest apologies but it had to be removed. Too many details were revealed, and higher powers clamped down. I am working on new case studies (which will get signed approval this time), so rest assured that the in-depth insights you love will be back.
Great positioning and a well communicated message. This advertisement from Incredible India was modified and shown at all the relevant London Underground tube stations. With a similar concept to Coca-Cola’s it’s the real thing, it makes the viewer re-think their understanding of Elephant & Castle, and positions India in it’s place.
(For my global readers, Elephant & Castle is the name of a London Underground station).
When you get your business into the press, try to leave a link trail. This means having one article lead onto another, onto another, onto another. It has huge SEO and branding benefits that you ought to know.
For example, I recently wrote about the Kooki app on The Huffington Post,
Launched only two months ago, Kooki has already been featured in The Guardian as a ‘Winning New Business‘ and looks set to be a hit with Londoners as it partners with new shops everyday.
You can see how this is then linked to their feature in The Guardian, which in turn, was linked to their website. A link trail like this is great for search-engine-optimisation and branding.
In terms of Google, you’re helping it find more backlinks to your website, increasing your pagerank and scoring higher on the results pages.
For branding, readers immediately see greater credibility and can learn more should they choose to. It’s alright to have just one article in a newspaper or magazine, but you can’t lean on that forever. Customers become much more aware of your brand if you’re being talked about again and again.
Once you’ve racked up ten or more articles from various well-respected news outlets (university blogs are even better), consider creating a Wikipedia page. Here, you can put a reference to all of these articles, making sure that Google and readers will have access forever more.
But, a word of caution. Wikipedia volunteers are extremely strict when it comes to establishing a new Wikipedia page. It’s meant to be an encyclopedia, remember? So when you’re writing about your business or product, think about it from that point of view. As a general rule of thumb, either the product, business or story of creation must be remarkable (and proven to be so).
Have you won any awards? Been referenced by celebrities or book authors? Been mentioned in the press over ten times?
It took me a long time to figure out what gets accepted as a new Wikipedia page, so if you keep that in mind, you’ll be on the right track.
Related articles:
Are you looking to get your first job?
It’s a tricky moment. You want to make the right decision because you know it’s an important one. Where you get your first job impacts your future career.
Many options are available, so where do you start?
Sign up to this FREE seven-day course and you’ll learn where to get your first job and how to maximise your chances in getting it.
- Day 1: Discover your specific interests and laser-target a perfect match
- Day 2: Generate a list of firms that you want to work with
- Day 3: Create a Golden CV
- Day 4: How to apply to 100+ firms in 60 minutes
- Day 5: Make industry links and get your foot in the door – proven strategies
- Day 6: Winning interview techniques and case studies
- Day 7: Secret Bonus
What’s it all about?
Sounds a bit weird, I know. Let me tell you about myself and why this free course was created. Firstly, my name is Tom Church and I graduated from University College London. Whilst there, some friends and I decided to do an experiment and see just how many job and internship offers we could get using a specific technique.
This technique helps you decide where to get your first job, and maximises your chances in getting it. In total, I received 14 internship offers and 2 full-time jobs at my top choices. My friends experienced similar results.
Frankly, it was amazing. To this day, people cannot believe how it was done. But what worked for us can work for anyone, including you. Sign up, and you’ll immediately receive day one. It’s free and your email address will never be shared (I hate that too).
What others are saying:
Smart and succinct. Tom has clearly done his research on this. It is refreshing to read something so prescriptive in its advice, and so up-to-date in content. I can safely say he has saved me hours of wasted efforts and was a significant factor in my recent acceptance at a top London firm. A must have for anybody attempting to break into their first job. - Alex Kakir
I was looking for a job in PR and this was the best thing I could have come across! Tom skips all the nonsense and gives a quick and light explanation of how to go about applying for a job. He puts order and logic to the common sense and added some invaluable tips that helped me stand out in my application. I have a good CV and some experience in PR – but nothing so exceptional that would have made me stand out without some of the things I picked up here. Love it! I have now secured a job in London starting next September! - Emily V. Franz
I literally didn’t have a clue what I wanted to do. Tom actually sat down with me for a whole day and explained everything he’s put into this newsletter. It was such a help! Finally, after months of debating, I was able to decide where I wanted to go and managed to get a job within a month. Now loving it! - Samantha Higs
First time I heard of Tom’s crazy strategy of applying to over a hundred jobs at once I laughed in his face. Then I did it and took it all back. Started getting replies instantly, and they’re actually still coming six months later. Can’t believe no one has thought about this before… - David Bernard-Shaw
Got three job offers in my top choice in-house fashion brands thanks to Tom! Love it so much. Tom’s advice is really useful. Perhaps a bit obsessive over the whole ‘maximise-your-chances’ thing, but whatever, it worked! - Tracy Beckman
How was it created?
What you can learn in the Where To Get First Job course has been proven successful. But it didn’t come about through just trial and error. It’s entirely based on real data.
We interviewed 120 people from the US, UK and across Europe who had just got their first jobs, and learnt what they did to get them.
Within that group, people were working in various places such as PR, investment banking, charity, sports, travel, property, fashion and more. We learnt what made them successful, and through this free course, you can too.
We also interviewed 120 people who were unsuccessful, comparing the two groups. Here are some quick insights:
- 65% who succeeded applied to 12-15 firms
- 84% who failed applied to just 2 or 3 firms
- 90% who succeeded knew the job to be perfect for them
- 15% who failed didn’t really want the job at all
- 71% who succeeded spent over 48 hours working on their CV
- 30% who failed used a CV template from the internet
From this data and more, we learnt that any successful technique would have to involve finding the perfect company, creating a golden CV and applying to as many matching firms as possible. That’s what this free course teaches you.
Are you ready to decide where to get your first job?
Leave your details below, and you’ll receive day one of this free course:
In 2012, I was a co-founder of uHouse; a student accommodation service in London. It specialised in finding super-cheap accommodation perfect for university students, giving them direct access to the landlord/agent.
Unlike other property sites, uHouse was different because it didn’t cost anything to the user, or the advertiser. Instead, the business model focused on Universities. The United Kingdom has hundreds of lesser-known universities and higher education colleges. These don’t have large resources, and often lacked proper accommodation services. This is where uHouse stepped in.
uHouse provided a white-label product that the Universities could embed into their website, allowing students to find accommodation near the campus under the University name.
-
- uHouse was created with one design rule: be simple.
-
- uHouse was the simplest property site in existence. With AJAX powered sliders and enhanced use of Google Maps APIs, finding a house was simple.
-
- An example of a property on uHouse. Direct contact to the landlord/agent was provided in the sidebar.
-
- To deliver a great experience, uHouse maintained a detailed FAQ and answered all support queries publicly.
Waiting 40 seconds? You might as well watch a video…
-
Stories are meant to be interactive. Originally they were spoken with hand gestures and the use of symbolic natural objects. They were committed to memory and re-told, generation to generation, sometimes becoming ritualised and combined with music and dance.
The written word converted these stories into symbolic shapes, originally cuneiform: -
-
Cuneiform was a pictographic language; the symbols conveyed visual meaning through their shape. Over many centuries, this language evolved and became replaced by the phoenician alphabet. Symbols that conveyed sounds. This is what we are familiar with. The letter ‘A’ does not represent a visual thing or object, but a sound.
However, when written on parchment or later in books, these alphabet characters would always be accompanied by illustrations and art. -
-
It was a combination of visual and auditory media. Why did this stop? Why did the beautiful art that enriched written texts vanish? Why did stories become black and white?
Technology. The printing press was not capable of duplicating illustrations. The re-printed texts lost their aesthetic structure and was left solely to the imagination of the reader.We’ve come a long way since the printing press, yet still the majority of books are black and white media. These are the remnants of a dark history of story telling. From an era of when we thought black and white literature was the norm.Things have changed. -
Those ignorant of the iPad have not recognised that a revolution is taking place. A renaissance of story telling: it’s oral, social, musical, visual, interactive and textual.Our understanding of a story is still the same: a plot, characters and a narrative point of view; but the way it is delivered has changed.And it’s not just iPad ebooks that are doing the changing. Brands and individuals are developing their stories too.
-
[youtube http://www.youtube.com/watch?v=F0IQBgfphk4?wmode=transparent&showinfo=0]Barbie and Ken are Together Again! -
The successful companies, brands and individuals have a great story behind them. It’s not necessarily a real story, but one that conveys an appealing moral. Yet, there’s something about a true story that stands out above the others. The story of making Jack Daniel’s, as advertised globally through a series of posters, has proven to be immensely popular:
-
-
Storytelling needs to be relearnt, and the best way to do that is simply to find some and re-tell them. Because the best stories are found in the bizarre, the unique and the individual, the morals that go with them will also be shared.Thus storytelling has an immense power over our society. It can lead to a drive for authenticity and personalisation. Brands and companies may seem like the antithesis of this, but they need only to look inwards to find some great stories waiting to be told. If they can’t find any, then an opportunity awaits to create some.
[youtube http://www.youtube.com/watch?v=gew68Qj5kxw&w=560&h=315]
- Welcome to Com4Com at Com4Com – Greetings all! Welcome to our blog space! I’m excited about creating this online journal with you. We have an opportunity to try something new and share some intriguing thoughts with one another. This semester we will use …
- Kenesto Leading the Way in Business Process Automation : Beyond … – Communication is the key to successful product development. Product data also needs to be shared in a similar way. Like Kenesto, Inforbix is focused on sharing product data throughout a company in a simple and effective …
- Good Communication is the Key to Online Marketing Success … – Good Communication is the Key to Online Marketing Success. When you really think of it, Online Marketing is something that can have a tremendous impact depending on the circumstance. This is simple to comprehend and …
- Communication is key to success – Conscious Evolution TV – EFFECTIVE communication is the key to Matthew Harth’s success in his current role. Mr Harth is the Human Resources manager at Withcott Seedlings – a role he has held for the past eight months. “I really enjoy getting the …
