People who refuse to surrender are stupid

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Surrender is a tool you can use to win; it is not the ultimate failure. Surrender buys you time. Surrender makes your enemies think you’re weak. Surrender allows you gather strength and live to fight another day.

Those who don’t surrender are stupid because they lost and can never fight again. Those who surrender are clever because they lost but are alive and can fight another day.

In business, surrender can show your investors that you’re wise and know how to pick your battles. Surrender can show good management and nobility. Surrender can gain favour with the public and swing your reputation back around. Surrender allows you to take a step-back and re-position yourselves.

Surrender exists for a reason, so use it when you need to.

Tom Church

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Tom Church grows brand reputations for UK companies. He works with a public relations agency in London and may be followed on Twitter @tomchurch.

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