Recently I’ve been working with the Industry Trust, increasing copyright awareness. You can read about the campaign here on The Drum, and watch behind-the-scenes of a photostunt we did with Gemma Atkinson.
Look out for the man with the flat cap! Video produced by Terry Church PR (my brother).
Force feed idea creation by looking out the window, finding something and using it. - CIA DE FOTO
Ideas don’t just come out of no where, they’re created. Creation, as a process, is a mash-up of your immediate surroundings, people, and all your past experiences. But if you’re stuck in an office all day, or in your home, your immediate surroundings and people are stale – they aren’t conducive to new lines of thought.
So look out the window and find something or someone. No matter who or what they are, force yourself to generate an idea around that. Make the mum pushing the pram the centrepiece of your campaign, turn the old man with the guide dog into a new perspective, look at the group of kids and ask how they can work for you.
When you force feed idea creation, you challenge yourself to think creatively. Some of the best ideas are discovered this way, and it’s a technique Paul Arden uses. So don’t waste any more time, look out the window, find something and use it.
