Archives For communication

Computer companies only ever asked one question: How do we get our products in front of consumers? Apple asked, how do we get consumers in front of our products? Apple opened up their own shops and changed the computing business forever (again).

The same thought switch can be made for many businesses, but isn’t. Professional services, which don’t have tangible products, ask how do we get our brand out there? Network, apply to pitches, advertise, use PR… But nine times out of ten you can follow Apple’s suit to invite people in.

For example, create an event to share your knowledge. Invite targeted (high value) individuals and give them something for nothing. Don’t sell them your service at this event; build a relationship. Just like in an Apple store where you can go in and use a laptop, let them come in and learn about you and what you do. Then, when the time is right, your name will pop up first in their mind.

thankyouforsmoking

Thank You For Smoking: Book Review

Thank You for Smoking by Christopher Buckley is a hilarious, satirical novel about a tobacco lobbyist in the great US of A (you may have seen the film). It’s a must-read for anyone interested in being the communications director of any death-inducing product.

It tells the story of Nick Naylor, who arguably has the worst job in the world – trying to convince people that cigarettes are good for you. Everyday he’s hell-bent on navigating through the arguments put against him and the tobacco industry. In response to that 60,000 reports have been published linking cigarettes to cancer, he asks where are the data?

Buckley, the author, does a marvellous job in making you feel sympathy for Nick. He gets kidnapped and covered in nicotine patches, enough to kill any non-smoker. Of course, upon waking after the trauma the first thing Nick says to a journalist is, “if it wasn’t for smoking, I’d probably be dead”.

I recommend that you read this book if you a) want to have a good giggle, and b) want to learn how to use the weight of your mammoth corporate opponents against themselves. Nick Naylor is the the jujitsu master of toxic communications.

More book reviews:

I found this on Pinterest and thought it was quite a cool example of effective graphics. Give it a thumbs-up on StumbleUpon if you like it!

Communication is the key - Tuscany

Tuscany, Italy.

Creative Commons License Francesco Sgroi via Compfight

I love traveling. Your mind is opened to new ways of thinking, you eat and drink the world’s best foods, you meet amazing people and see incredible things. The only bad part about it is that after a while (differs for each person), you start to miss home.

The home, and by this I mean the solid building within which you rest your beautiful head at night, is a delight and a hiccup. It’s something warm and refreshing when returned to, but a financial burden when left from.

If you’ve got a mortgage or are paying rent, you can’t up-sticks forever unless you have pockets as deep as the Mariana Trench. Holidays have to be kept as holidays. Very rarely can you go into a ‘mini-retirement’ or take a gap year abroad. Or at least, that used to be the case…

Technology has finally made the most immobile of objects, the most fixed of assets and the most cumbersome of structures – the home – completely mobile. And no, it hasn’t just whacked wheels underneath…

Easily Sublet Your Room and Get a Free Holiday

Airbnb allows you to sublet your house/room instantly, and with ease. By doing this, you allow someone else to stay in your house whilst you are away. They pay you a premium rate (higher than your rent), and this offsets any financial burden incurred by rent or the mortgage.

  • It works because you can choose which dates you want to rent your house out for. And with protection insurance you can sleep easy.

I used Airbnb, amongst others, to sublet my room out three times during the summer. The income was significantly more than my rent, and contributed hugely to my holiday expenditure. Through this, I was able to travel in Malaysia, Italy and Spain, whereas without it I may have only been able to afford one or two of the three.

Case Study: Rent Out the Spare Room and Earn a Passive Income

Samantha Higs is a friend and medical student at UCL. Her course is very expensive but to pay for it she has done something ingenious. She found a two bedroom flat for rent, with a living room and other usual things. She turned the living room into a third bedroom, and sublets all three at a premium rate to long-term holiday-makers. People from New York and all over the world come and stay at her house for a minimum 4 weeks.

She makes a profit of 300% on her rent, and uses the money to pay for her degree. And here’s the part I love the most: It’s 100% automated. She has someone take the bookings online (Airbnb being one source), let the guests in, deal with any issues, and clean the house. Whoever said you need to buy a house to rent it out?

Want to learn more case studies?

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About Communication Is The Key

Communication Is The Key is the personal blog of me, Tom Church. Primarily, it’s about learning how to communicate effectively to gain success in life, business and leadership. However, through articles such as this one, I recognise that communication in itself is not enough to secure victory. Sometimes, discussing productivity or passive income strategies can help as well. Let me know what you think in the comments.

Why
Creative Commons License Photo Credit: Tintin44 

Sarah Daniels, a reader of Communication is The Key, sent me the following email,

“I noticed your blog pictures give copyright credit to the photographer. Is that all I need to do in order to legally re-use a photo on my website?”

The answer is no. Sarah is referring to the link underneath the photograph at the top of this blog post going to where the photograph was originally found. Unfortunately, this isn’t all you need to do if you want to re-use someone’s photograph.

It needs to have a Creative-Commons license (Creative Commons License). This license means that anyone can re-distribute the photograph as long as it is not for commercial use.

  • To quickly find pictures with a creative-commons license, use Compfight.

Comfight searches the entire Flickr database for photographs that have a creative-commons license. You’ll be pleasantly surprised by the huge selection. Keep reading to see some of my favourite pictures found using it:

Continue reading “Find Free Images” »

advantages and disadvantages of outsourcing

A good beverage to drink whilst others are doing your work.

Creative Commons License Photo Credit: Sam Ilić via Compfight

I’ve just finished outsourcing a major development project to a programmer on the other side of the world through oDesk.com. By and large, it was a great experience and in this Communication Is The Key blog post, I’m going to talk about the advantages and disadvantages of outsourcing.

The development project was for uHouse, a property website that helps people in London find accommodation cheaply. There was one problem that needed fixing: It was crap. Not one to leave things in a shoddy state, I started again and hired some help on oDesk.
Continue reading “Advantages and disadvantages of outsourcing” »

Learning to play Mahjong

“This is my PS3″ laughed Ama, an eighty year old Chinese lady. She was holding an old plastic box containing 136 pieces (tiles) of an ancient Chinese game called Mahjong.

When Ama began to explain the rules in a combination of stuttered English and Chinese, I realised this was the perfect exercise to learn how to communicate effectively.

Continue reading “Mahjong – Ancient Chinese Game Perfect For Learning How To Communicate Effectively” »

Picture of man in Malaysian Market

Market Man Remembers the Names of Everyone

Dodo Shah remembers everyone’s name. Thousands. “I learnt it from my father” he says, smiling shyly. “Remember their name, and they come back”.

This remarkable man, who has been selling fresh vegetables his entire life, has a skill top CEOs and  teachers are desperate for. It is Dale Carnegie’s first rule of effective communication, and scores of books have been dedicated to it.

Remembering names is an essential part of communicating effectively. By chance, I had the great fortune of meeting Dodo Shah and learning the secrets of his talent. If you would like to learn how to remembers thousands of names, become a highly influencing member of society, and get customers coming back for thirty years, then you know what to do…

Continue reading “How to Remember Names – Dodo Shah Style” »

This is an example of a presentation I admire. It’s simple, direct, funny, warm, clear and has you nodding your head along the entire way. There’s no nonsense, no professionalism, no secret technique. It’s purely great speaking.

Presenting effectively is a huge part of communication and most people get it wrong. At school, college, university and work, we’re taught a certain way of presenting: Keep it short; direct; use a PowerPoint; speak to the back of the class; stand still; be clear; and stay on topic.

But how many presentations by those teachers did you ever enjoy? How many meetings have you sat down in, watched a PowerPoint and thought wow, this is amazing.? Maybe one or two at most.

I hate 90% of presentations because they’re crap. I’m willing to bet money that you feel the same. At University, PowerPoints were an excuse to sleep and it’s no different at work. So isn’t it time to put it right?

How do you give an effective presentation that everyone loves?

Continue reading “Presentation Secrets: Get Naked, Sit Down and Discuss” »

Winston Churchill, Nelson Mandela, Margaret Thatcher, Martin Luther King Jr. and many others made speeches that have become immortalised in culture. Their words have been copied and re-used a thousand times in films, books and other media. We feel that we know their character from their speeches alone, yet have you ever listened to their original words? Not read, but listened?

Listen to these speeches, and I think you will agree that some are surprising! Not all are as eloquent as you may have imagined or heard in re-productions. And yet, they are still heralded as the greatest speeches in the world. Why? The direct-relation effect.

I spent fifteen hours listening to speeches from these leaders and others such as Virginia Woolf, Charles de Gualle and Franklin D. Roosevelt. How they speak varies enormously, but what they say remains remarkably similar: They directly address real problems that effect the very basic human needs.

If you want to learn more, keep reading…

Continue reading “What Makes The World’s Greatest Speeches? The Direct-Relation Effect” »