When people first start looking online for marketing advice they’re swamped with things to do: Make a Twitter! Do it on Facebook! Keep a blog! Google! Upload YouTube videos! Advertising!
It’s like someone’s created a stamp with these words carved into it and every new business that comes along gets it pressed on their forehead.
If you just do it because everyone says you should, then you’re missing the point and will get bad results. Having no profile is better than having a dead profile.
To know what and where to market, ask yourself these two questions:
- Who is my target audience?
- Where is my target audience?