Archives For media

Easier.com is a news site of press releases. A great place to read examples.

Easier.com is a news site of press releases. A great place to read examples.

Want to learn how to write a press release?

Quick tip: visit Easier.com.

It’s a news site solely made up of press releases. Whilst each press release does go through a light editorial process, the team behind the website do not write anything themselves (as far as I’m aware).

However, this does not mean press releases on here are necessarily good! Best practice is to find one you think is interesting, and copy some text to see if it got picked up anywhere else.

Read more

 

 

Summly

 

Public Relations (PR) helps start-ups grow. But how much? I speak with many entrepreneurs and start-up businesses who say they are unsure what PR can do for them. It sounds wishy-washy. Social media is the fast track to success, right? Wrong.

 

 

I have written a case study showing the effects of successful PR. The company is Summly. Summly was an application launched in 2011, sold to Yahoo! 19 months later for £18 million. Summly has been downloaded over 500,000 times and this case study looks at the PR efforts which helped make that happen.

Download it, share it, and let me know your thoughts!

 

There was a time when news was local. Every village and town had their own local paper, and people would read local stories. Then the papers got bought up, dismantled, merged or left to die by some bigger fish, and people began to read national stories from national papers.

But it’s difficult to write a story for which the entire country will find interesting. Instead of writing facts, journalists had to write for emotions (things we all share): Fear, excitement, or sympathy. This meant that businesses and individuals with interesting facts to share couldn’t get a wedge in sideways (without the help of a PR who would dress it up).

Now, however, that’s all changing and coming back around thanks to (yup, you guessed it) the internet. People can find their chosen interest online and ignore everything else. They can choose a category, then a sub-category, then a sub-sub-category, or an individual journalist and read only that (with ease).

Furthermore, news outlets online don’t have limits. They aren’t constrained by printing costs or page numbers. On the contrary, more is better, and so now they’re starting to allow anyone to contribute. The more contribution, the more content, the more content, the more traffic (in theory), the more traffic, the more advertising revenues.

This is entirely in our (the business, entrepreneur, individual’s) favour. We, the lonesome warrior sitting at home, can finally share our news again with our local community.

Anyone can contribute to Yahoo! Voices (featured authors get their articles published on the main news site), MSN Social Voices, The Huffington Post, Business Insider, Forbes (almost), BuzzFeed, CNN, Science Daily and more. More outlets will open up soon, it’s just a question of when and how.

  • Some news outlets such as The Guardian invite their top commenters to write for them.

Great advert by Microsoft.

A testament to how much the company has changed.

Sign up to my free newsletter (below) and you will receive one surprising email each week – Learn how to save time, make money and get in the press. Giving you a sneak peak, here’s the first four weeks:

Week One
Home automation strategies that save up to six hours per week, based upon how I graduated in half the time and saved 1500 hours.

Week Two
9 great speeches from the 20th Century. Listen to the greatest leaders of the world speak, and learn the one powerful characteristic they all have in common.

Week Three
How to use effective communication techniques to negotiate anything for free. Particularly useful for entrepreneurs and startups.

Week Four (a)
Get yourself and your business in the press. How to get press coverage using three straight-forward techniques. Have you seen my publicity giveaway yet?

Week Four (b)
The contact details of every single major news desk in the UK and US. No one’s ever given this away!

You will receive all of this in the first month of signing up to my free newsletter. But there’s much, much more. With 700 subscribers (as of time of writing, August 1st 2012), its proving to be popular. Alongside these weekly information-rich injections, you’ll also receive invitations to London Startup events where you can network amongst hundreds of entrepreneurs, investors, developers and business people of all kinds. This takes place about once a month, and again, it’s free.

Switch over night, crystal palace

Lighting up a technological revolution

How much does a technological revolution cost? £630 million, for one country. What’s the technological revolution I’m talking about? Switching the entire broadcasting infrastructure in the UK from analogue to digital.

It was a colossal project that affected the entire country. Every TV owner had to either get a new set, or buy a Freeview box. If they didn’t, on the switchover night, they would have got a blank eery screen.

So how did Arqiva, the company responsible for this technological revolution, communicate such a triumph to an entire country?

Hugo Deacon is here to tell us more. Working with Harvard Public Relations, part of the UK’s leading communications group, he tells the story of how they obtained complete press coverage for the successful completion of this technological revolution.

Continue reading “Celebrating a technological revolution – Hugo Deacon” »

Newspapers, magazines, radio shows, websites and TV programmes need expert opinions. You can be that expert. In the video above, I introduce HARO and teach you how to get press coverage.

UPDATE

  • Reporter Connection is another great tool to use (US).
  • Response Source is an agency level tool for the UK but you have to pay a subscription.
  • Gorkana is another paid agency level database and media platform for the UK.

Being mentioned in the press (for the right reasons) gains you:

  1. Credibility
  2. Exposure
  3. More leads
  4. More business

Keep reading to learn how to get press coverage, become a source for journalists, and solidify your position as an expert.

Continue reading “Easy PR: How to get press coverage” »

Novinky - The News

You’ve got some news and you want to contact the media. There are three methods you can use:

  1. Contact the news desk
  2. Email online media outlets
  3. Get in touch directly with journalists
To get all the contact information for every single major news organisation, keep reading.