When you get your business into the press, try to leave a link trail. This means having one article lead onto another, onto another, onto another. It has huge SEO and branding benefits that you ought to know.
For example, I recently wrote about the Kooki app on The Huffington Post,
Launched only two months ago, Kooki has already been featured in The Guardian as a ‘Winning New Business‘ and looks set to be a hit with Londoners as it partners with new shops everyday.
You can see how this is then linked to their feature in The Guardian, which in turn, was linked to their website. A link trail like this is great for search-engine-optimisation and branding.
In terms of Google, you’re helping it find more backlinks to your website, increasing your pagerank and scoring higher on the results pages.
For branding, readers immediately see greater credibility and can learn more should they choose to. It’s alright to have just one article in a newspaper or magazine, but you can’t lean on that forever. Customers become much more aware of your brand if you’re being talked about again and again.
Once you’ve racked up ten or more articles from various well-respected news outlets (university blogs are even better), consider creating a Wikipedia page. Here, you can put a reference to all of these articles, making sure that Google and readers will have access forever more.
But, a word of caution. Wikipedia volunteers are extremely strict when it comes to establishing a new Wikipedia page. It’s meant to be an encyclopedia, remember? So when you’re writing about your business or product, think about it from that point of view. As a general rule of thumb, either the product, business or story of creation must be remarkable (and proven to be so).
Have you won any awards? Been referenced by celebrities or book authors? Been mentioned in the press over ten times?
It took me a long time to figure out what gets accepted as a new Wikipedia page, so if you keep that in mind, you’ll be on the right track.