She got her coverage.
Archives For video marketing
This video is the only marketing The Yacht Week has ever really done. With 2 million+ views, it’s all that’s its ever needed.
Video Content: The Yacht Week Shows Why You Should Do It
Cresting the waves of Greece and the British Virgin Islands every year are 91 yachts full of young people. They’re taking part in The Yacht Week, a very successful event/business that involves teaching how to sail, serving beer, and encouraging pirate raids, parties and hanky panky between crews.
Always fully booked weeks before, The Yacht Week is in an envious position. As if getting to sail in the British Virgin Islands wasn’t enough, they get paid to do it too. But how did they achieve success?
Watch the video above, and you’ve got your answer. This official trailer has gained over 2 million views, shared amongst friends and watched in awe. That’s exactly how I came across it: A friend came over and said, “have you seen this?” That friend then went and produced his own equally amazing video here.
The official trailer ticks all the boxes:
- Shows something new
- You see other people like it
- Brand name
- Call to action
If you’re not already making video content, this example shows you why you should. A viral sensation can send wave after wave of new customers, or significantly boost the value of your brand. Look at how Coca-Cola used video for it’s sponsorship campaign of the Olympics (disclaimer: Coca-Cola is a client). But you don’t need such a big budget – that’s where good internet marketing comes into play, and for that you should read some Ryan Holiday.
One last thing…
If you liked this article, then you might like to learn how to get in the press. To receive a small, high-quality guide using real examples, then give your details below and I’ll email it to you directly.
Want to reach millions on YouTube but don’t know where to begin? Now, you don’t have to. YouTube has announced a new ‘marketplace’ that connects video producers with people like you: companies, startups and media agencies.
“We think YouTube can be a game-changer for small business – online video has made video advertising possible for every business of every size,” said YouTube group product manager Baljeet Singh.
Dirty Dash, a 5k race, partnered with Devin Graham to produce this great video capturing the event. With over 300,000 YouTube channel subscribers, it was a perfect match and great example of what the YouTube Marketplace will achieve. Dirty Dash quickly gained over 700,000 views.
Small businesses know that YouTube is powerful. Yet, until now, many simply haven’t had the time or the expertise to produce high quality content. The YouTube Marketplace changes that. Keep reading to learn more about the YouTube Marketplace and how you can use it.